![]() In an earlier interview with Mint, Sudhanshu Vats, the group chief executive of Viacom18 Media Pvt. Tamil action thriller Mersal, released during Diwali last year, had grossed more than Rs250 crore worldwide. While Baahubali 2 remains the most successful Indian film to date, other breakthroughs have happened lately with Marathi blockbuster Sairat, a Rs3.5 crore film that touched the Rs100 crore mark and is currently being remade in Hindi by Dharma Productions. To be sure, the regional success stories to draw inspiration from are many. And the statistics back his argument: according to the Ficci-EY Media and Entertainment Industry Report 2017, online ticketing platform BookMyShow reported average occupancy of 45-46% for regional films last year, compared to around 39-40% in 2016. There is a marked rise in occupancy at cinema chains for regional films, which is exciting, Mehta said. When you look for inspiration around the country, you see great content emerging from regional cinema and that market brimming with ideas." ![]() ![]() Vivek Krishnani, managing director, Sony Pictures Entertainment India, agrees: “As far as Hindi cinema is concerned, we are finding ourselves at a point where we are looking for great writing, otherwise we’re going into the same zone of remakes and sequels repeatedly. ![]()
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